Revive Stronger
354: A Deep Insight Into The Supplement Industry - Ben Esgro
New
11 Mar 2023 · 48 min
Supplements
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About this episode
Ben Esgro is back on the show and we dig into all things supplements. Part 1 today we cover the issues with marketing within the supplement industry and how you can become a more savvy consumer of supplements. Timestamps: 00:00 Intro 06:24 Why are people drawn towards supplements? 10:32 Influencer marketing 17:13 Marketing yourself and your business 24:31 Marketing vs. true claims 26:58 Science as a marketing tool 29:59 Cherry picking data and misinterpreting/misrepresenting science 35:14 Inf...