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In Episode #148, I sat down with Bruce Friedrich, the founder and president of Good Food Institute, a not-for-profit organisation developing the roadmap for a sustainable, secure, and just global protein supply. Their objective? To create a world where alternative proteins are no longer alternative. See the previous episode with Bruce (#109) here. For more insights and reflections, visit The Proof website for the full show notes. Enjoy, friends. Simon Want to support the show? The best way...