Fulfil Protein Bar vs Barebells Protein Bar
Fulfil vs Barebells — identical 82/A efficiency scores, different philosophies. The vitamin-fortified 40g bar against the 55g protein hit. (ESN isn't in our catalog yet — this is the closest genuine UK rivalry.)

Fulfil
Fulfil Vitamin & Protein Bar
36g protein / 100g

Barebells
Barebells Protein Bar
37g protein / 100g
Representative products shown — the top efficiency scorer in each line. Tap a card for the full product page.
Our verdict
A dead heat — buy on size and flavour
This is the first rivalry where the efficiency scores match exactly: 82/A apiece. And it gets better — protein per 100 kcal is identical too, 10.3g each. These two bars are, nutritionally, the same product in different clothes.
The difference is format philosophy: Fulfil gives you 14.4g protein in a 140-kcal bar with added vitamins; Barebells gives you 20.4g in a 198-kcal bar with a 94 Clean Score and a far bigger flavour range. Bigger hit vs lighter touch.
So there's no wrong answer — only a wrong expectation. Want the most protein in one sitting? Barebells. Want the lighter option? Fulfil. The labels refuse to separate them.
Head to head
Per serving, from UK label data.
| Fulfil Vitamin & Protein Bar | Barebells Protein Bar | |
|---|---|---|
| Protein | 14.4g | 20.4g ✓ |
| Calories | 140 ✓ | 198 |
| Sugar / 100g | 3.7g | 2.6g ✓ |
| Fat / 100g | 13.0g | 13.0g |
| Clean Score | 89 | 94 ✓ |
Who should buy which
Buy Fulfil if…
You want the lighter 140-kcal bar with added vitamins — the sensible afternoon option that doesn't feel like a meal.
Buy Barebells if…
You want the bigger protein hit per bar (20.4g) and the flavour range to stay interested — plus the cleaner label at 94.
Frequently asked
Which is better, Fulfil or Barebells?
On our scoring they're identical: 82/A each, and exactly 10.3g protein per 100 kcal both. Barebells gives more protein per bar (20.4g vs 14.4g); Fulfil is the lighter 140-kcal option with added vitamins.
Do Fulfil bars have vitamins?
Yes — the line is vitamin-fortified, which is its differentiator against Barebells. It doesn't move the protein math, but it's a genuine extra.
Compare them yourself, live
Run Fulfil Vitamin & Protein Bar against Barebells Protein Bar in our interactive compare tool — with your own product picks.
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