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Premier Protein Bar vs Barebells Protein Bar

Premier Protein's 50% bar vs Barebells — the quiet supermarket brand against the Swedish cult favourite. The label result surprised us.

Representative products shown — the top efficiency scorer in each line. Tap a card for the full product page.

Our verdict

Premier Protein wins — the upset of the wave

Same protein per bar — 20g vs 20.4g — but Premier Protein delivers it for 136 kcal against Barebells' 198. Less than half the sugar (0.7g vs 1.4g), less than half the fat (3g vs 7.2g). That's a 100/A efficiency score against 82/A: the biggest grade gap in any bar rivalry we've run.

Barebells' defence is the eating experience: a 55g bar with 15+ flavours and a texture people genuinely love, against Premier's smaller 40g format. Nobody ever called a Premier Protein bar a treat.

But verdicts here are settled on the label, not the hype. If you want the most protein per calorie in a UK bar aisle, the answer isn't the Instagram brand — it's the quiet one.

Head to head

Per serving, from UK label data.

Premier Protein 50% BarBarebells Protein Bar
Protein20.0g20.4g ✓
Calories136 ✓198
Sugar / 100g1.8g ✓2.6g
Fat / 100g7.4g ✓13.0g
Clean Score95 ✓94

Who should buy which

Buy Premier Protein if…

You want maximum protein per calorie — 20g for 136 kcal with almost no sugar. The numbers pick, even if the branding doesn't excite you.

Buy Barebells if…

The bar has to feel like a treat — bigger bar, better texture, far more flavours. You'll pay 62 kcal for the pleasure, which is a fair trade if it keeps you consistent.

Frequently asked

Which has more protein, Premier Protein or Barebells?

Effectively the same per bar: 20g (40g bar) vs 20.4g (55g bar). The difference is what comes with it — 136 vs 198 calories.

Is Premier Protein better than Barebells?

On the label, clearly: 100/A vs 82/A, half the sugar, less than half the fat, for the same protein. Barebells wins on taste, texture and flavour range.

Why is Premier Protein 100/A?

50g protein per 100g at just 339 kcal with 1.8g sugar — one of the leanest macro profiles of any bar in the catalog.

Compare them yourself, live

Run Premier Protein 50% Bar against Barebells Protein Bar in our interactive compare tool — with your own product picks.

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